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What Does That Mean Exactly? A List of Common Website Terms

When building or maintaining your website, you may have hired a website designer or are taking a DIY approach. Either way there are a lot of terms that get thrown around that may sound familiar, but what do they really mean. Here is a list of commonly used website lingo for you!

Above the Fold - Above the fold is a term used to describe content when you first get to a website before you start scrolling. You want the visitor to be able to see the most important content above the fold. They should be able to understand who you are, what you do, and where you can go from there within seconds of looking at the "above the fold" website content.

Alt Text - Short for Alternate Text, Alt text is used for screen readers for the visually impaired as well as descriptive text you will see if an image does not load. It is also used for SEO (Search Engine Optimization) to improve your rank in search engines.

Back Links - Backlinks are links that point to your website from other sites. They help to build your website's authority and improve its visibility on search engines. Focus on building high-quality backlinks from authoritative websites related to your niche or industry. This is a big SEO strategy that will help you rank better on search engines. Browser - A program that you use to access the internet, like Google Chrome, Mozilla Firefox, or Safari.

Cache - A storage area on your computer or phone where your browser keeps frequently accessed website data to help them load faster.

Call to Action - Call to Action or CTA is a marketing term. In website design, a CTA is usually a button or link prompting the visitor to take action whether it is to read more, buy now, fill out a form, book a class, or to schedule a call.

Cookies - Small files that a website sends to your browser and stores on your computer or phone to remember information like your login information or preferences.

Domain Name - The unique name given to a website, like

Hero Banner - (Also known as Hero Image or Hero Header) is the content in the area above the fold, usually consisting of a photo/graphic, text, and a call-to-action, that serves as the starting point or first glimpse at what the website offers.

Hosting - Hosting is an online service that allows you to house your website and website files on the internet. Your hosting company will provide secure servers for your website content and provide customer service when there are errors or technical issues.o

HTML - Stands for Hypertext Markup Language. It is the code that web developers can use to create web pages.

HTTPS - A secure version of HTTP, the protocol that web browsers use to communicate with websites. HTTPS adds an extra layer of security by encrypting the data that's transmitted between your browser and the website.

IP Address - A unique set of numbers that identifies a computer or device on the internet.

Navigation - The menus, links, and buttons that you use to move around a website.

SEO - Stands for Search Engine Optimization. It refers to the practice of optimizing a website to rank higher in search engine results pages. SEO is not a one time thing. It needs to be constantly maintained, tested and tweaked to improve the quality and quantity of website traffic.

Server - A computer or network of computers that hosts a website and delivers it to your browser when you request it.

SSL Certificate - A digital certificate that verifies the authenticity of a website and encrypts any data that's transmitted between your browser and the website.

URL - URL stands for Uniform Resource Locator. It's the address of a website, like

Web Hosting - The service that provides the storage space and computing power necessary to keep a website online.

WYSIWYG - Stands for What You See Is What You Get. It refers to a type of web editor that allows you to see how your web page will look as you're creating it, rather than having to write code.

I hope this was helpful and if you have any questions or need a website built, please contact me at Or, visit one of our pages: CUSTOM WESBITE DESIGN


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