Are You Making It Too Hard for Your Website Visitors to Choose You?
YOU'VE GOT SECONDS TO MAKE AN IMPRESSION
I've been making some changes behind the scenes at Design You Marketing lately, including taking a closer look at how all the different pieces of marketing work together.
And you know what? It's reminded me of something I see all the time when working with small business owners.
Most businesses don't need MORE marketing. They need to make better use of what they already have.
A website, social media, email marketing, Google Business Profile... they're all great tools, but they work a whole lot better when they're connected.
That's what inspired me to start this weekly marketing newsletter.
Each week, I'll share a practical marketing tips, something I've learned along the way, or an idea you can put to work in your own business.
Nothing complicated. Just a little marketing know-how to help make things easier.
THIS WEEK'S MARKETING TIP
Is Your Website Making People Think Too Hard?
Here's a little exercise you can do in about 30 seconds. Pull up your website's homepage and pretend you are a website visitor and you are on your website for the very first time.
Now ask yourself, are these three things ridiculously obvious?
What you offer: Can visitors immediately understand what your business does?
Who you help: Is it clear who your products or services are for?
What to do next: Is there an obvious next step for visitors to take?
If someone has to dig around to figure these things out, your website might be making them work a little too hard.
And let's face it, nobody wants to solve a mystery just to figure out how to hire you.
Try this: Take a look at the very first section of your homepage. Make sure it clearly communicates what you offer, who you help, and gives visitors an easy next step.
Sometimes a clearer headline or a better button can make a big difference.
UNTIL NEXT MONDAY...
I hope you found something useful in this issue.
And if you ever have a website or marketing question, feel free to hit reply. I love talking about this stuff.
Talk soon!
Sarah Conti
Founder & Owner Design You Marketing
Marketing Strategist, Customer Journey, Web Design
Helping small businesses make their websites and marketing work better together.
